Top 5 Film & Television Apps in Europe: Q1 2021 Performance Insights

The first quarter of 2021 showed varying performance trends for the top Film & Television apps in Europe across the unified platform. Data from Sensor Tower presents a glimpse into how these apps fared in terms of downloads, revenue, and weekly active users.

Netflix saw a notable fluctuation in revenue, starting the quarter with $1.7M and peaking at around $1.9M by the end of February, before dropping to nearly $1.4M by the close of March. Downloads for Netflix displayed a downward trend, from 1.3M at the end of December to 656K by the end of March. The weekly active users began at 55.9M, dipped to 51.3M in late February, and then rebounded to 53.6M by the end of March.

Disney+ experienced a revenue spike in the last week of March, reaching $4.3M, up from $3M at the start of the month. Downloads declined overall from 1M at the end of December to 460K in the last week of March, while the active user count saw a significant jump from 11.5M to 17M in late February, stabilizing around 14.5M towards the quarter's end.

Amazon Prime Video showed a steady revenue increase with a peak of $543K in the third week of February, followed by a slight decrease to $447K by the end of March. Downloads saw a peak of 718K in the first week of January but ended on a high note with 500K in the last week of March. The app's active users hovered around 11M throughout the quarter, with a notable increase to 11.5M in the last week.

Кинопоиск: просмотр фильмов revenue remained relatively stable, with a slight peak at $52K in late February. Downloads witnessed a sharp increase in mid-March at 242K, a significant rise from the early January numbers of 266K. Weekly active users for Кинопоиск rose steadily from 1.5M at the end of December to 1.7M by the end of March.

Pluto TV: Watch & Stream Live did not generate revenue in Q1 2021 but saw a surge in downloads in early February, reaching 349K, and ended the quarter with 91K. The app's active users peaked at 779K in early February but experienced a decline to 525K by the end of March.

For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive view of app performance metrics.